How to stand out from the crowd!

One of the best books on marketing I’ve ever read is Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable summarised here. Put simply marketing is all about getting noticed – as a Purple Cow would be in a herd of Friesians.

Anyway, a lot of web and viral marketing builds on this principle and as a great example of how to stand out from the crowd, can you imagine an airline getting me to want to share their safety video?  Well Air New Zealand have done it!

Just think – If they can get me to share their version of the normally boring stuff about seatbelts, exits and oxygen masks,  then surely they have made quite an impact!

So here's the boring video - NOT ( just look at what they're wearing!)  from Air New Zealand.

And to give credit where it’s due – This was drawn to my attention by Scott Monty’s blog.  Scott is head of Social Media for Ford Motor Company. Yes they do have such a role – Another topic!

Bob Bradley

Bob is a specialist in running high value added service businesses, having run five such businesses as General Manager, Managing Director or Chief Executive. His last employed role was as Chief Executive of a £16M, 200 person family owned business having previously been Chief Executive of an AIM listed company for which he raised £5M funding and which he grew from £4M to £12M in three years through two acquisitions and organic growth, and a corporate PLC subsidiary where he was Managing Director responsible for delivering £10M profit on £45M turnover through 450 staff.

Bob is now following a portfolio career providing entrepreneurial business leaders with mentoring and coaching around business leadership, business growth, merger integration and exit planning.

Core to his portfolio is MD2MD. Having experienced for himself the value of having a strong sounding board of fellow Managing Directors he founded MD2MD in 2004 to provide groups of business leaders with a confidential environment within which they can support and challenge each other to raise their game as leaders and by doing so improve the success of their organisation.

More about Bob

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