At a Managing Directors’ Group meeting once, we heard how one member had completely reengineered his business from direct mail to web and the role of Google Searches (SEO) in that.
Just by chance I have today come across “Challenges in running a commercial search engine” a presentation by a Google guy in 2004 in which he explains (at a high level of course) how Google works, why and how they are continually battling against ‘evil’ forces that try by artificial means to get the search engines to show sites that aren’t what you really want. It confirms really what we were told at the MD2MD meeting – don’t try to trick Google; simply apply common sense and make your site valuable to a reader and Google will be able to separate you from the spam sites.
There’s a lot more in the paper than that and even today I found it a really interesting, relevant and useful, primarily as an insight into the way Google thinks. I particularly liked the way he summarised what Google does “Finding needles in a 20 TB haystack, 200M times per day”. I wonder how big the haystack is now and how many times they search it now? Does anyone know?
Written by Bob Bradley, founder of MD2MD.
At MD2MD we understand that our members and their businesses have varied needs. We have four different membership plans to choose from, each offering a unique blend of our numerous events and services.
At MD2MD we understand that different leaders and different businesses have varied needs. We have four different membership plans for you to choose from. Each membership option offers you a different blend of our varied events and services.
Information about the events we offer as part of our membership, both current and historical, can be found on our events page. This includes our regular, international, world class speaker workshops and webinars.
Interested in MD2MD?
If MD2MD sounds right for you and you match our criteria, then we would love to offer you a place at our demonstration meeting – designed for us to demonstrate the power of peer groups and for you to experience first hand how the meetings work.