Building a business – the E-Myth way

In his book The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber suggests that to grow a business to maturity requires a Business Development Process – A continuous process focused on building a sustainable business model by combining three key approaches which he defines as Innovation, Quantification and Orchestration.

The author suggests successful business leaders work through seven key stages as they build a sustainable growth business that will enable them to live the life they wish to live.


What is your purpose? What gives you energy and drive?


What does your business have to do in order to achieve your Primary Aim? How do you measure progress?


How do all functions work together? Who is accountable for what?


How can the business be managed such that it does not depend on highly competent managers? The more automatically the business is run the more ordinary employees can produce great results.


How do you recruit and engage with employees?


What are the demographics and psychographics of your market? How do you satisfy your customer’s conscious and unconscious mind?


What hard systems (inanimate equipment), soft systems (people and processes) and Information systems do you need to support the business?

Written by Bob Bradley, founder of MD2MD.

MD2MD services

At MD2MD we understand that our members and their businesses have varied needs. We have four different membership plans to choose from, each offering a unique blend of our numerous events and services.

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Membership plans

At MD2MD we understand that different leaders and different businesses have varied needs. We have four different membership plans for you to choose from. Each membership option offers you a different blend of our varied events and services.

Membership plans

MD2MD events

Information about the events we offer as part of our membership, both current and historical, can be found on our events page. This includes our regular, international, world class speaker workshops and webinars.

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Interested in MD2MD?

If MD2MD sounds right for you and you match our criteria, then we would love to offer you a place at our demonstration meeting – designed for us to demonstrate the power of peer groups and for you to experience first hand how the meetings work.

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