A safe under the bed – An opportunity too far? – maybe NOT

Regular readers of my blog will know by now that I am passionately encouraging everyone to be creative in looking for opportunities that result from the economic crisis. The following example pleases me, but even I think it is pushing the boundaries!

Bed manufacturer Feather & Black is offering savers who have lost faith in the banks somewhere to keep their money safely – under the mattress in a concealed safe.

But is it a waste of time because it is a wild idea? I think not. On the contrary it is a great example of gaining great PR by thinking innovatively about the recession. How much would this coverage in the Telegraph have cost? Will they sell one or two? Probably. Will their brand be better known? Certainly. I bet the cost to them is pretty minimal, and at the very least they’ve got some good PR, and probably a few people, like me, thinking this is a company with a sense of humour and a sense of creativity. And that might just influence some of us to buy an ordinary bed from them too. Brilliant!

And the key question: What can you do that is similar? Don’t be afraid to steal the principle of the idea. I’m sure you can get yourself into the local paper at least!

Written by Bob Bradley, founder of MD2MD.

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