A safe under the bed – An opportunity too far? – maybe NOT

Regular readers of my blog will know by now that I am passionately encouraging everyone to be creative in looking for opportunities that result from the economic crisis. The following example pleases me, but even I think it is pushing the boundaries!

Bed manufacturer Feather & Black is offering savers who have lost faith in the banks somewhere to keep their money safely – under the mattress in a concealed safe.

But is it a waste of time because it is a wild idea? I think not. On the contrary it is a great example of gaining great PR by thinking innovatively about the recession. How much would this coverage in the Telegraph have cost? Will they sell one or two? Probably. Will their brand be better know. Certainly. I bet the cost to them is pretty minimal, and at the very least they’ve got some good PR, and probably a few people, like me, thinking this is a company with a sense of humour and a sense of creativity. And that might just influence some of us to buy an ordinary bed from them too. Brilliant!

And the key question: What can you do that is similar? Don’t be afraid to steal the principle of the idea. I’m sure you can get yourself into the local paper at least!

Bob Bradley

Bob is a specialist in running high value added service businesses, having run five such businesses as General Manager, Managing Director or Chief Executive. His last employed role was as Chief Executive of a £16M, 200 person family owned business having previously been Chief Executive of an AIM listed company for which he raised £5M funding and which he grew from £4M to £12M in three years through two acquisitions and organic growth, and a corporate PLC subsidiary where he was Managing Director responsible for delivering £10M profit on £45M turnover through 450 staff.

Bob is now following a portfolio career providing entrepreneurial business leaders with mentoring and coaching around business leadership, business growth, merger integration and exit planning.

Core to his portfolio is MD2MD. Having experienced for himself the value of having a strong sounding board of fellow Managing Directors he founded MD2MD in 2004 to provide groups of business leaders with a confidential environment within which they can support and challenge each other to raise their game as leaders and by doing so improve the success of their organisation.

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