Graham Jones
The psychology of website success; how to ensure you engage your visitor’s mind and How COVID changed online behaviour and what your business needs to do about it to thrive
When and where:
The psychology of website success; how to ensure you engage your visitor’s mind: Wednesday 24th March 4:00PM-5:30PM – Online via Zoom (invitation only)
The Internet is changing at a remarkable pace and trying to maintain a web presence when all around you is altering and a bewildering array of new online services is produced can be daunting. Graham Jones is an Internet Psychologist who helps you cut through the vast amount of conflicting information so you can concentrate on what works for your and your customers. In Graham’s first workshop: The psychology of website success; how to ensure you engage your visitor’s mind, you will discover what you need to focus on to make sure your Internet activities derive more business and increased profits.
How COVID changed online behaviour and what your business needs to do about it to thrive: Wednesday 12th May 4:00PM-5:30PM – Online via Zoom (invitation only)
In particular you will learn:
1. What you need to do each day, week, month and quarter to achieve increased web success
2. How to ensure you produce the quantity and quality of ideas to fulfil the ever-increasing demand for more content on your website
3. A five-step plan to integrate social media activities within your daily working routine
Graham will use case histories and examples to show what works – and why. He will show you how your customers perceive your web presence and the likely behaviours they will have. He will then explain how to ensure your website visitors behave in the way you want them to.
In Graham’s second workshop: How COVID changed online behaviour and what your business needs to do about it to thrive, Graham will look at how the coronavirus pandemic has changed the behaviour of a company’s customers, suppliers and employees. There is already evidence that this altered behaviour has changed customer expectations and so your business could need to adapt. Graham will explain the change in behaviour due to the pandemic lockdowns and why this change will be persistent. As a result, this workshop will help you plan for the future once business returns to something like “normal”. Using case studies from a range of businesses you will be able to model the best way of dealing with the new ways of thinking and behaving which are as a result of the pandemic.
You will discover:
- The changes you might need to make to the way you sell
- The alterations which might be required to the way you employ people or deal with suppliers
- The ways in which your business might need to adapt its online offering
What you will take away is:
- A five-step guide to assessing the impact on your business from the changes in customer and supplier behaviour
Graham Jones
Graham is a psychologist who helps businesses understand the behaviour of their online customers so that companies can tap into this and increase their profits. He is an academic, working as a lecturer for the University of Buckingham and the Open University. Graham is the author of 29 books and is an award-winning writer. He regularly appears in the media commenting about the way people use the Internet.
Previously spoke for MD2MD:
- Tuesday 5th February – South East Midlands Group – Northampton
- Tuesday 2nd April – London Group – Farringdon, London
- Wednesday 3rd April – Upper Thames Valley Group – Swindon
- Thursday 4th April – South Central Group – Oxford
Comments from members who attended this session:
- I thought it was very well presented. Simple, clear slides, very informative. The interaction of polls was good to see how common an opinion was (whether right or wrong). Examples of websites and what your first impression was compared to what they might actually being selling / trying to convey. I can’t think of any Even Better If. I took plenty away from the session and liked the way it was presented, the pace, the visuals. All good for me.
- Interesting to learn that content length is valued higher than shorter copy – provides food for thought!
- The delivery kept my interest all the way through. Feel I came away with new knowledge and how to use it.
- Graham is a very engaging and informed speaker.
- Overall an excellent session delivering some thought-provoking insights.
- Really enjoyed the interactivity and the chat function to raise ideas – very well run.
- Insightful and fascinating session.