Your TRIBE, Your Legacy: Building Executive Teams that Inspire and Deliver
Birmingham |
Tue. 15th July 2025 |
9.00 - 1pm 
In-person speaker workshop
In dynamic ScaleUp businesses, your executive team sets the blueprint of the high-performance culture you need to thrive. The TRIBE model, used across The British Army Forces, GB Olympic Gold medal winning teams and leading businesses, creates the Executive team DNA that will inspire and deliver a legacy for your organisation.
This highly interactive and outcome focussed workshop, will give you insight into the deep science behind the TRIBE model, help you benchmark your Executive team against the ‘Best of the Best’ and start building a path forward with clear actions.
The TRIBE model is based on science of group identity theory, powering executive teams by building:
Unbreakable Bonds: When your team shares a strong identity, you’re not just colleagues—you’re a Tribe. You stand together through thick and thin, and that bond is what drives you to achieve the impossible.
Resilience in the Face of Adversity: Teams with a strong identity don’t just survive tough times; they come out stronger on the other side. They’re like a well-oiled machine that can handle anything thrown their way.
Peak Performance: Teams with strong identities outperform others by greater than 53%. They’re more productive, innovative, and better at solving problems. It’s like they have a sixth sense that guides them to success.
The Power of Gritty Conversations: A strong group identity gives you the courage to have those tough, honest conversations that others might shy away from. These conversations aren’t just about fixing problems; they’re about pushing boundaries and driving real growth.
Leadership That Inspires: When leaders foster a shared identity, they don’t just lead—they inspire. They create a sense of pride and purpose that turns team members into passionate advocates for the mission. It’s not just about tasks; it’s about believing in something bigger than yourself.
What will be covered?
Through discussion, group working, individual reflection, interactive media and powerful stories we will work on:
Focus areas:
- We all know what good can look like…Our own Best Team experiences
- The Science of Group Identity Theory
- The TRIBE framework
o Our T RADITIONS – continuity from past to present and the future
o Our R ELEVANCE – meaningful, significant and relevant
o Our I DENTITY – distinctive and stands out from others
o Our B ELONGING – belong to and are included in the team
o Our E FFECTIVENESS – competent and capable of success - How do we compare to the ‘Best of the Best’?
- How can we be better?…The path forward
- Your Actions & Accountability
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