Where Great Business Stories Start

The Berkeley Storytelling Academy teaches the secrets of business storytelling to sales and marketing professionals. Using proven techniques taken from Hollywood film-makers, authors and the greatest orators of our time, the foundation storytelling course will completely change the way you communicate with prospects, stakeholders, the media, even friends and family.

Why attend?

¢ Win hearts and minds. Make an emotional impact on your audience.
¢ Be more memorable and inspiring than your competitors.
¢ Move people to act “ from closing a sale to opening a door Our cpd-accredited course helps you to become a more charismatic communicator at the podium, in a meeting or while giving a presentation.

What will be covered?

¢ Learn the business case for storytelling
¢ What makes a story, a story
¢ How business leaders like Steve Jobs have used drama to bring their message to life
¢ The secrets of story construction
¢ Common mistakes and how to avoid them
¢ A framework to shape your own stories that you can apply to any part of your business
¢ How to tell a memorable story about you or your business