Optimising pricing to grow revenues
London |
Tue. 13th October 2026 |
09.00am - 12.15pm 
In-person topic workshop
Upcoming events
Pricing is the most powerful, yet underutilised lever for profit growth. Many businesses still rely on cost-plus approaches and underprice the true value they deliver.
This interactive workshop led by Rory and Lauren of Simon Kucher will equip business leaders with practical tools to improve pricing and monetisation decisions to help grow revenues.
What will be covered?
In this session, participants will:
- Understand why pricing is so important and the most effective profit lever
- Learn a framework to structure pricing decisions (what to sell, how to charge, how much to charge)
- Identify where they may be leaving money on the table today
- Learn practical pricing psychology techniques (e.g. anchoring, framing, decoy effects) to influence customer decisions
- Explore proven approaches to increase prices and improve price discipline
- Define a clear, actionable pricing initiative to implement in their business
The session will be highly interactive, with peer discussions and breakout exercises designed to apply concepts directly to each member’s business.
Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for our clients. With over 38 years of experience in monetization topics of all kinds – Simon-Kucher are regarded as the world’s leading pricing and growth specialist.
Topic Experts:
Rory Sweeney is a Partner based in Simon-Kucher’s London office.
He specialises in working with B2B software/SaaS, information/data providers, events, and tech-enabled businesses, with a particular focus on go-to-market and pricing topics.
He has 10 years of strategy consulting experience, having led 60+ engagements for both corporate and private-equity backed companies, delivering actionable recommendations to grow companies’ revenues
His expertise spans growth strategy formulation, customer segmentation, value proposition and positioning, business model design and transformation, packaging/bundling architecture, pricing strategies, sales incentives redesign, and operating model redesign/implementation
Prior to joining Simon-Kucher, Rory worked in strategic pricing at RELX Group and was formerly a management consultant with Accenture. Rory holds a bachelor’s degree in business administration from the University of Bath.
Lauren Carter is an experienced Commercial Growth expert at Simon-Kucher with over a decade spent focused on strategy, marketing and pricing, supporting over 50+ clients across the globe. Leads much on Simon-Kucher’s client work in the Consumer Goods & Retail industry within the UK market supporting companies on commercial topics including go-to-market strategy, brand strategy, strategic pricing, RGM, price & promotional optimisation and trade term development. With a particular focus on the FMCG and fashion/apparel industries. Additionally, considerable experience supporting Industries, Construction, Energy & Telco companies on customer segmentation, value prop. development, pricing & packaging optimisation, customer base management, loyalty schemes and sales optimisation.
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This event is led by multiple speakers
