How to stand out in your market
Online |
Wed. 11th May 2022 |
4:00pm-5:30pm Are you operating in a crowded marketplace?
Are your prospects and customers overwhelmed with choice?
Do you struggle to stand out and cut through all the noise?
This workshop will provide attendees with:
¢ The most important aspect in standing out “ that is often overlooked
¢ An understanding of Ëœmarket positioning’ and why it matters for your business
¢ A mechanism for making your offering more desirable in the mind of your customer
What will be covered?
USPs and Differentiation
⦠How USPs are misunderstood and mostly irrelevant
⦠Why differentiation might be the biggest lie in business
⦠The most important aspect in standing out
Market Positioning
⦠The psychology that makes market positioning so powerful
⦠How to come up with your market position “ the questions that need to be answered
⦠The limits and power of market positioning
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