How to make your webinar or sales event so good nobody will want to click leave

In this 55 minute virtual workshop, John Young, a former BBC TV presenter and reporter, will reveal how TV news journalists use storytelling to convey complex information in a compelling way.    

What will be covered?

This is no theory based chat about concepts. There are no boring slides or flow charts. Instead:  

• You’ll watch and discuss TV clips
• John will reveal how journalists construct their news stories, so that they grab the attention and become a vehicle for complex data to be explained in a way that can be remembered and acted upon
• You’ll have time to reflect on what your own business Ëœstories’ might be, compare notes, and work out your own  storytelling strategy ¦ that you could implement later that day

Takeaways

John will leave you with his Takeaway Toolkit ¦ so your next webinar or sales event will leave your audience blown away by the fact that your people know how to communicate in their language.