In this episode of Beyond the Boardroom, Emma speaks with Dominic, co-founder of Yours Sincerely, a Bristol-based PR and communications agency.

They explore what it really takes to build a business with a co-founder, how to make better decisions under pressure and why culture, wellbeing and relationships sit at the heart of sustainable growth.

Key Themes

• Co-founder relationships built on communication and trust
• Learning to say no and stay focused on what matters
• Mental wellbeing, balance and accepting imperfect days
• Designing culture intentionally as a business grows
• How AI is changing visibility and discoverability

In Conversation

Dominic shares honest reflections on building a business partnership, highlighting the importance of understanding different thinking styles and staying aligned through change.

He talks openly about the challenge of making difficult decisions, particularly when it means saying no to opportunities in order to stay focused.

Alongside business growth, he reflects on life outside work, from fatherhood to travel, and the importance of balance and mental wellbeing.

The discussion also explores culture and how it needs to be deliberately shaped rather than left to evolve by accident.

Finally, Dominic shares thoughts on AI and how it is reshaping how businesses are discovered and how communication is evolving.

Key Takeaways

• Strong co-founder relationships rely on clear communication
• Saying no can be one of the most strategic decisions you make
• Balance and wellbeing are essential for long-term leadership
• Culture needs to be intentional, not accidental
• AI is changing how businesses are found and understood

Final Thought

A reminder that business growth is never just about strategy, it is about people, relationships and how we show up every day.

Listen to the full episode or download to listen in your own time.