Objective of the group
This is a confidential peer discussion group dedicated to challenges leaders face when making decisions relevant to B2B marketing practices and strategy. The objective for the meetings is to focus on the specific area of B2B marketing and to exchange ideas and best practice relevant to achieving the greatest return on marketing investment.
The B2B buying process is more complex than its B2C counterpart and characterised by a multi-step buying process, longer sales cycle, and often more than one decision maker.
Best practices in B2B marketing are driven primarily by building relationships and trust between buyers and organisations. The number of communication channels have increased with the arrival of digital media, including social networks, blogs, video, email and websites, to name but a few.
Group Discussions
The subject matter is set by the participants, with added stimulus from the group manager and facilitator to fuel the session.
The sessions stimulate a wealth of interesting views and ideas from participants across a range of business sectors.
Some recent topics of discussion:
- The value of outsourced marketing direction and support
- Building brand authority and some effective strategies to consider?
- Prioritising short term marketing results over longer term brand building. Is this a mistake?
- Is creativity suffering in our digital and data reliant world?
- Branding – what techniques and strategies are best for building authority and value? And, how can sustainability and CSR add brand value?
- Social media – is there a role for influencers in B2B marketing?
- Trade print – is it past its sell-by date?
- Video – how do you make the most of video as part of a content building strategy?
What does B2B Marketing Membership Include?
Participate in 4 online peer group discussions and attend relevant marketing workshops, with invitations to be sent automatically.
2025 Meeting Dates
February 11th 9.30am - 11am
Meeting Information
May 20th 9.30am - 11am
Meeting Information
August 12th - 9.30am - 11am
Meeting Information
November 4th 9.30am - 11am
Meeting Information
Membership Fee
Included at no extra cost for MD2MD members and their senior team.
For non members, the monthly fee is £50 or £550 on annual payment.
Fees can be paid monthly, quarterly or annually by direct debit or standing order. There is no joining fee and only 1 month’s notice period for ceasing membership.
This group is run by
Glyn Lloyd
Glyn is a marketing and advertising professional with over 35 years experience working on leading B2B brands, both in the UK and internationally. Glyn forged the early part of his career working for some of the UK’s biggest advertising agencies, and until his ‘semi-retirement’ at the end of 2021 was the founder and MD of Northstar, an award winning marketing consultancy in Manchester which he founded in 2000.
Laura Bradley
Laura oversees the marketing at MD2MD; from managing our LinkedIn pages, to promoting our services to the community and future members and creating engaging and valuable content. She will be online to help faciliate the meeting with Glyn.