B2B Marketing Group

Discussion meetings and workshops dedicated to B2B marketing practices and strategy

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Aligning your brand

Objective of the group

This is a confidential peer board dedicated to challenges leaders face when making decisions relevant to B2B marketing practices and strategy. The objective for the meetings is to focus on the specific area of B2B marketing and to exchange ideas and best practice relevant to achieving the greatest return on marketing investment.

The B2B buying process is more complex than its B2C counterpart and characterised by a multi-step buying process, longer sales cycle, and often more than one decision maker.

Best practices in B2B marketing are driven primarily by building relationships and trust between buyers and organisations. The number of communication channels have increased with the arrival of digital media, including social networks, blogs, video, email and websites, to name but a few.


Group Discussions

The subject matter is set by the participants, with added stimulus from the group manager and facilitator to fuel the session.

The sessions stimulate a wealth of interesting views and ideas from participants across a range of business sectors.

Some recent topics of discussion:

  • The value of outsourced marketing direction and support
  • Building brand authority and some effective strategies to consider?
  • Prioritising short term marketing results over longer term brand building. Is this a mistake?
  • Is creativity suffering in our digital and data reliant world?
  • Branding – what techniques and strategies are best for building authority and value? And, how can sustainability and CSR add brand value?
  • Social media – is there a role for influencers in B2B marketing?
  • Trade print – is it past its sell-by date?
  • Video – how do you make the most of video as part of a content building strategy?

Group Workshops

We invest in top-calibre expert practitioner speakers, of a standard rarely available to business leaders in a small group.

These fully engaging workshops are interactive and the small group aspect means you can ask the expert any questions you have.

By provoking thinking and motivating you to action, these workshops provide you with tangible takeaways to implement in your business straight away.

What does B2B Marketing Membership Include?

4 Peer Challenge Boards and 2 Speaker Workshops across the year.

January 17th 9.30 - 11am - Workshop

Making Your Marketing More Effective – A Framework for Success led by Grant Leboff

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March 5th 9.30 - 11am - Group Discussion

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May 14th 9.30 - 11am - Group Discussion

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July 3rd 9.30 - 11am - Workshop

It’s the journey, not the destination – Led by Silvia Coletto

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September 17th 9.30 - 11am - Group Discussion

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October 22nd 9.30 - 11am - Group Discussion

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Membership Fee

Included at no extra cost for MD2MD members and their senior team.

For non members, the monthly fee is £50 or £550 on annual payment.

Fees can be paid monthly, quarterly or annually by direct debit or standing order. There is no joining fee and only 1 month’s notice period for ceasing membership.

This group is run by

Glyn Lloyd

Glyn is a marketing and advertising professional with over 35 years experience working on leading B2B brands, both in the UK and internationally. Glyn forged the early part of his career working for some of the UK’s biggest advertising agencies, and until his ‘semi-retirement’ at the end of 2021 was the founder and MD of Northstar, an award winning marketing consultancy in Manchester which he founded in 2000.

Emma Phipps

Emma is Managing Director for MD2MD, an exclusive community of operational business leaders ambitious to achieve even more business success by becoming even better leaders. Emma has been with the company for nearly ten years and has been a part of its pivot to online during the pandemic and its continuing growth. She is passionate about MD2MD being a diverse, empowering community, that is a force for good, for its members, team, partners and indeed the entire business community as a whole.