Objective of group
This is a confidential peer board dedicated to challenges leaders face when making decisions relevant to B2B marketing practices and strategy. The objective for the meetings is to focus on the specific area of B2B marketing and to exchange ideas and best practice relevant to achieving the greatest return on marketing investment.
The B2B buying process is more complex than its B2C counterpart and characterised by a multi-step buying process, longer sales cycle, and often more than one decision maker.
Best practices in B2B marketing are driving primarily by building relationships and trust between buyers and organisations. The number of communication channels have increased with the arrival of digital media, including social networks, blogs, video, email and websites, to name but a few.
Meet and connect with the other members of the special interest groupMeet the group members
Discussions at last meetings
This group is run by
Glyn is a marketing and advertising professional with over 35 years experience working on leading B2B brands, both in the UK and internationally. Glyn forged the early part of his career working for some of the UK’s biggest advertising agencies, and until his ‘semi-retirement’ at the end of 2021 was the founder and MD of Northstar, an award winning marketing consultancy in Manchester which he founded in 2000.
Emma is Managing Director for MD2MD, an exclusive community of operational business leaders ambitious to achieve even more business success by becoming even better leaders. Emma has been with the company for nearly ten years and has been a part of its pivot to online during the pandemic and its continuing growth. She is passionate about MD2MD being a diverse, empowering community, that is a force for good, for its members, team, partners and indeed the entire business community as a whole.
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Want to join the B2B Marketing Group?
This group meets online on Tuesdays from 9.00am – 10.30am.
The 2023 / 2024 meeting dates are: 19th Sep, 28th Nov, 9th Jan, 5th Mar, 30th Apr, 2nd Jul, 17th Sep and 29th Oct.
If you are interested in joining this group, please either book via the event page or email firstname.lastname@example.org
Upcoming workshops that may be of interest
Making Your Marketing More Effective – A Framework for Success
• Underwhelmed with the results that your marketing achieves?
• Unconvinced of the key drivers to having an effective marketing function?
• Hesitant of the relationship between sales, marketing, social media & your brand, and how it all pieces together to positively grow your business?
In this workshop, we will demystify marketing. Attendees will understand the inputs that produce an effective marketing function, how it pieces together, and how all the parts contribute to business success.
Insights, books and podcasts
Read a speaker insight on Dr Nick Morgan’s take on storytelling and its application in business communication.
Listen to Grant Leboff in his podcast, Myths of Marketing: Banish the Misconceptions and Become a Great Marketer.