MD2MD Meetings – The peer challenge board

The fundamental building block of MD2MD is the Peer Challenge Board meeting – run both online and in person. 

A private board, a business coach and an MBA case study in one

These meetings, held in strict confidence, are akin to a board meeting, with independent non-executives there to advise, challenge and support you as necessary. A board with a breadth of experience and background that isn’t normally available to most business leaders.

The difference with MD2MD is that no-one is there to hold you to account – not formally anyway. Yes your fellow business leaders might challenge you, but fundamentally they are there to help you in return for you helping them. If we both share our successes and failures we can both shortcut the process of becoming even better leaders and thereby achieving even more success for our business.

A closer parallel with the Peer challenge board is business coaching or mentoring.  The goal is the same.  You leave with greater insight and greater clarity. The difference is that MD2MD meetings offer a diverse range of views based on the diverse backgrounds, experience and values in a typical meeting.

A final parallel is the business school case study.  Learning by examining a business situation and debating with peers the alternative strategies and tactics and their relative merits.  The difference with MD2MD is that instead of reading 20  pages of closely typed text about something that happened 10 or 20 years ago, you get to interrogate a real person involved with the case today. It’s not theory it’s practice.  And as the topic of conversation is nearly always leadership it is rare that there isn’t learning for all.

Typical topics of discussion include:

Customers and Supply chain

Supply chain problems and let-downs
Important upcoming pitch or presentation
Losing customers and losing pitches
Difficult negotiations
Major project(s) gone or going wrong


Realising that external funding is needed
Unsure how to approach investors or financers
Having cash flow difficulties
Growing too quickly and need to manage cash
Won a big contract but can’t fund working capital

Products and Markets

Sales have started to decline
Product range becoming irrelevant or outdated
Facing an aggressive new competitor
New competitor is disrupting the industry
Marketing is not getting results


Questions about acquisition
Has been approached to sell the business
Thinking about retirement or exit
Involved in a shareholder dispute
Parting company with a co-shareholder


Staff are not committed or empowered
Dealing with a difficult or sensitive staff issue
Needing to build a management team
Lost a key member of staff
Having difficulty with recruiting


Has taken on a new role or responsibility
Feels stressed and this is causing problems
Life difficulties due to long working hours
Having trouble with micromanagement
Has had a personal hit or medical problems


Considering goals or strategy
Looking to exit
Concerned about succession
Looking to grow quickly
Plateauing or not growing fast enough

MD2MD members

Operational leaders ambitious to achieve even more business success by becoming even better leaders.

More about members

MD2MD membership

  • you meet your group privately for structured conversations about business challenges online and if you choose face to face.
  • you attend open workshops led by top professional speakers sharing best practice on a wide range of leadership topics.
  • you join our annual conference LeaderFest and our annual ‘Retreat to advance’.

More about membership

Forthcoming events

october 2020

wed07oct8:00 am10:00 amThe Way of the Productivity NinjaGrace Marshall

wed14oct8:30 am10:00 amA world class FIRST and LAST impressionTony Morris

wed21oct8:30 am10:00 amEmployee wellbeing – corporate responsibility or business imperativeEileen Donnelly

wed28oct8:30 am10:00 amWhere Great Business Stories StartChris Hewitt

november 2020

wed04nov8:30 am10:00 amHow to win 2 out of 3 Tendars and ProposalsDavid Harrison

wed18nov8:30 am10:00 amInsolvency Double Feature – Whistle Stop Tour and Tales from the CryptPeter Windatt