It’s very well-known that if a customer has a good service they tell 3 people and if they have a bad service they tell 10. Now by the click of a button, if they have a bad service they tell 10,000 people; social media has made this happen. Although social media can be an advantageous medium for many businesses, it can be disastrous for many too.
This is where the first and last impression becomes crucial. Buyers have less patience, less time and less tolerance than ever before. If the first impression they receive is a bad one, that will be the last time they visit your website or call your business.
The majority of CEO’s will never be the person the buyer interacts with on their first experience, they are completely detached from this part of the buyer’s journey. So the question is, are the CEO’s aware of what experience the buyer is receiving from their first interaction with their organisation?
Having helped over 30,000 sales professionals across 350 companies in 60 industries I have seen a huge variety of first impressions. I can count on 2 fingers how many ‘wow experiences’ I’ve received and I can recount over 300 awful first impressions.
This workshop will help CEO’s understand what their direct competitors first impression is like and how their organisation compares. Buyers expectations are higher than ever before and therefore they have made it more challenging to give that ‘wow experience’ on the first impression. I will highlight what a world class first and last impression looks like and most importantly, how to ensure all your staff consistently deliver it to their prospective customers.
Wednesday 14th October via Zoom (Invitation Only)
Tony is an International sales speaker, best-selling author of 5 books and MD of an International sales training company. Him and his team have helped develop over 30,000 sales professionals, across 62 industries to perform at the top of their game.
On his podcast, Confessions of a serial seller, Tony has interviewed the top 100 sales performers from around the World, to learn what they do differently to give themselves an unfair advantage over their competitors.
Tony’s sales superpower is he conducts LIVE sales calls on stage to his audiences’ dream prospects and most importantly, he gets results.