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  • Finance and Operations
  • Leadership and Management
  • Sales and Marketing
  • Strategy and Growth

David Abbott

David is an international speaker, helping audiences to discover simple ways to improve their pricing. After studying Engineering, Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He applies psychology research into consumer behaviour to business and marketing and illustrates everything with real examples of marketing in action.

Comments from those who have heard David speak:

  • David delivered an original and thoroughly researched talk, packed with excellent examples, with real energy and expertise.
  • David’s session was a real eye opener in how pricing is perceived in both the mind of the customer and the supplier. I would recommend it to anyone who is grappling with the issues of how to price their products or services! Thought provoking and engaging!
  • David delivered an original and thoroughly researched talk, packed with excellent examples, with real energy and expertise.
  • Thoroughly interesting, thought-provoking content with fascinating examples and an engaging pace. One of the most useful presentations I’ve ever had the pleasure to experience. Will book again.”
  • David gave me a strategy to make money for my business
  • The workshop was very interesting and useful, thank you.
  • Being able to take part in the discussion and learn from David as well as other members was great. The concepts David discussed were very interesting.
  • Good pace, great style. Impactful story telling. 
  •  Very, very good value for money.
  • The hands on workshop was a good format.
  • Really good interaction between all the online participants.
  • Well explained – the content kept simple. 
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