Speaker Category
- Finance and Operations
- Sales and Marketing
David Abbott
David is an international speaker and a Fellow of the Professional Speaking Association. He is a Member of the Chartered Institute of Marketing and a Chartered Marketer.
After studying Engineering Science & Economics at Oxford University, David spent 10 years as an electronics design engineer, designing everything from silicon chips to microcontroller embedded systems. He then moved into more commercial roles, initially in marketing and then business management.
David has held senior marketing roles and managing director roles in a wide variety of organisations and industries. He has run companies from startups to the UK divisions of major multinationals, and has managed marketing functions from UK teams to group marketing roles.
His experience covers consumer, business and public sector selling and marketing, in industries encompassing IT, manufacturing, distribution, social alarms, healthcare, outsourced services and consumer goods.
He currently splits his time between acting as a portfolio marketing director and working with audiences and organisations on one of the neglected areas of marketing – pricing. As a portfolio marketing director, David is usually engaged to help his clients develop and execute a marketing strategy, and to develop marketing competence within the organisation.
He brings a wealth of experience to his speaking topics, talking with authority about each topic, brought to life with real world examples.
Comments from those who have heard David speak:
- David’s session was a real eye opener in how pricing is perceived in both the mind of the customer and the supplier. I would recommend it to anyone who is grappling with the issues of how to price their products or services! Thought provoking and engaging!
- David delivered an original and thoroughly researched talk, packed with excellent examples, with real energy and expertise.
- Thoroughly interesting, thought-provoking content with fascinating examples and an engaging pace. One of the most useful presentations I’ve ever had the pleasure to experience. Will book again.”
- David gave me a strategy to make money for my business
- The workshop was very interesting and useful, thank you.
- Being able to take part in the discussion and learn from David as well as other members was great. The concepts David discussed were very interesting.
- Good pace, great style. Impactful story telling.
- Very, very good value for money.
- The hands on workshop was a good format.
- Really good interaction between all the online participants.
- Well explained – the content kept simple.