Chris Merrington of Spring 80:20 is a professional speaker on negotiations in the UK and is the author of the book “Why do smart people make such stupid mistakes” published in 2011.
Chris has been helping his clients negotiate more effectively for nearly 10 years. Chris has worked with both corporate clients (SKY,Telegraph, EMAP, Fresenius Kabi, Zurich Insurance, Johnson & Johnson and M&G) and also many marketing and communication agencies (such as agencies within Interpublic Group, Publicis Group, WPP, Omnicom, Creston and Engine Group) plus many independent, regional and smaller agencies.
The ability to negotiate effectively is a crucial skill in business and in life generally. Many businesses are not achieving the level of profitability they deserve. Negotiation can help you make more money, sell more, improve relationships with clients and increase your confidence.