What does MD2MD deliver?

Kaizen – or – The Aggregation of Marginal Gains
Continuous improvement – or – Doing 1000 things 1% better

Keep being an (even) better leader
Keep delivering (even) better business results

Our members are already very competent leaders.  Sadly those who most need to join never do so because they are too busy … and don’t realise that they will never break out of that busy cycle without mastering how to lead more and do less. And sadly end up with a business that plateaus.

Our members realise that (just as with continuous improvement applied to manufacturing and distribution)  there is always room to raise their game, be an even better leader and achieve even better results for their business.

So our goal in organising and running meetings is to help you raise your game one step at a time.  Our goal is that every meeting inspires you in some way to raise your game and improve your business by doing just one different thing or one thing differently.

Joining MD2MD and debating real business challenges with people like you will help you develop even smarter strategies, make even better decisions, and engage and enthuse your staff to perform even better in pursuit of your ambitious vision.

“The whole principle came from the idea that if you broke down everything you could think of … and then improved it by 1%, you will get a significant increase when you put them all together”

David Brailsford Performance Director British Cycling 8th August 2012

MD2MD membership includes two main types of meeting
Both available online and in-person

Peer Challenge Board

The essence of MD2MD is reflected in the confidential peer challenge board. This where members work together and learn from each other, discussing practical business challenges, and using them as real case studies in handling leadership challenges.

A business school with a difference….

In some ways like a business school but actually very different, as you’ll consider case studies that are true, immediate, and real. A key participant in the case is there to answer probing questions in person. We all learn by considering how we’d handle the challenge they face.

Simultaneously, the individual at the heart of the case study gains from the centuries of wisdom focused on their issue. In some ways like a board meeting. Peers act as coaches or non-executive directors by supporting you when you’re facing a challenge, and challenging you when you’re not.

A board meeting with a difference…

You’ll hear a dozen perspectives, based on a wide range of beliefs. Insights won’t be tainted by conflicting interests, the need to represent shareholders or to protect a position. You’ll simply get objective advice from independent peers who understand the challenges of business leadership and who are willing to provide their best advice about your situation in exchange for your best advice on theirs.

Read more about the peer challenge board and the sort of topics discussed here

Speaker led workshops

Led by world-class professional speakers, MD2MD workshops provoke thinking and motivate action. We invest in top-calibre expert practitioner speakers, of a standard rarely available to business leaders in a small group.

The topics are valuable and varied. From topics like sales, marketing, operations, finance and IT to leadership challenges such as handling difficult conversations and motivating your team. We also tackle subjects that are more fluid, such as ambitions, goals, motivations, and values.

Review the range of speakers we have used in the past and have booked for the future here
Review forthcoming open events here

MD2MD membership also includes places at two annual events
Open to all members and suitable guests

Retreat to Advance

The Retreat to Advance is a two-day event, where you are encouraged to step back from your day-to-day activity and review your medium and long term plans with trusted peers to ensure that your current activity is well aligned with your medium and long term ambition for your business and your life.

Read more about our retreat to advance here.


LeaderFest is our mini-conference.  Utilising the same leaders learning with and from leaders philosophy of our small groups, LeaderFest presents you with an opportunity to meet MD2MD members from all groups nationwide and to develop your thinking by questioning experienced business leaders and encouraging them to share on stage what they’ve learnt and what they believe.

MD2MD members

Operational leaders ambitious to achieve even more business success by becoming even better leaders.

More about members

MD2MD membership

  • you meet your group privately for structured conversations about business challenges online and if you choose face to face.
  • you attend open workshops led by top professional speakers sharing best practice on a wide range of leadership topics.
  • you join our annual conference LeaderFest and our annual ‘Retreat to advance’.

More about membership

Forthcoming events

september 2021

wed29sep8:00 am1:00 pmUnashamedly superhuman: staying resilient by design!South East Midlands Peer Group Private meeting including speaker Jim Steele8:00 am - 1:00 pm

wed29sep9:30 am11:00 amCreative solutions to the recruitment challengeDavid Hall9:30 am - 11:00 am

wed29sep4:00 pm5:30 pmLittle big bangs for service: increase customer retention, lower support costs & innovate your service (with almost no effort)Julie Holmes4:00 pm - 5:30 pm

thu30sep9:00 am1:00 pmResilience: bouncing back from a crisisLondon Peer Group Private meeting including speaker Richard McCann 9:00 am - 1:00 pm

october 2021

wed06octAll DayHeavyweight conversations - making the calls only a director can make - part 1 & 2Anthony Stears(All Day: wednesday)

wed13octAll DayLeaderfest 2021(All Day: wednesday)

wed20oct9:30 am11:00 amThe connected clientShelley Walters9:30 am - 11:00 am

wed20oct4:00 pm5:30 pmPick Fights! How to make your business stand out in a crowded marketplace and set yourself apart from your competitionMark Blackmore4:00 pm - 5:30 pm