No doubt you spend a considerable amount of time every year building and promoting your brand – after all, your brand is one of your most valuable assets so why wouldn’t you invest in it.
There’s potentially just one problem though.
Are you looking from the “inside-out” or the “outside-in”?
Hello I’m Ross Smith and I’ve spent most of my working career researching, analysing and enhancing the widest range of brands from a myriad of industries on five continents – and I always takes an “outside-in” perspective. I see your brand through your customer’s eyes – and you’ll be amazed how your brand actually looks and sounds to them!
During what I promise will be a fast paced, entertaining and informative 90 minute workshop, you’ll begin to identify more powerful ways to leverage your brand. Ways that you’ve more than likely never considered before.
I call it HEART Sell – not hard sell.
A Brand Health Check? Yes.
A Media and Message Medical? Sure! Buy a lot lot more!
This is one session you’ll be talking about with your team for quite some time.
You – Your Brand – Me – – It’ll be great to get together!!
Ross Smith is a leading authority on branding and brand communication. He is in great demand as a speaker in the UK, Australasia, South East Asia and North America and helps to identify and implement brand positioning strategies for more than 50 companies a year.
Ross cut his teeth in two highly competitive industries, first making his way through the ranks of the UK retail automotive industry to being regional Sales and Marketing Director for Nissan UK, through to taking on the role of VP Sales and Marketing for Ford UK’s dealers from 1989 -1999
At the age of 40, he took the helm as Director Sales & Marketing for a UK home improvement firm where he grew the business from £9.4m – £88.1m – in just five years, taking it from obscurity to being recognised as the second largest player in the UK.
He’s known as the “Turn the tap on man” with good reason. Ross will help you see your brand from your customer’s/client’s perspective and help you shape your marketing message to be much more easily seen and absorbed by your target market (internally and externally).
Ross sits on the board of three companies and is a non-exec director on three more. He commutes between Sydney, Toronto, Bali and London while thriving on taking on new branding and communication challenges in the widest imaginable industry sectors.