Meet the B2B Marketing Group Members

Emma Russell: Northstar

Emma is the Managing Director of Northstar, an award-winning marketing agency based in Manchester that specialises in Branding, Digital and Creative services. With over 13 years of experience at Northstar, Emma has worked with a range of high-profile clients regionally, nationally and globally, focusing on delivering strategic, creative and results-driven marketing solutions. Prior to her current role, she was Client Services Director at Northstar and previously held the position of Account Director at Huet Aminto for over six years. Emma is passionate about helping brands stand out and measuring success through tangible outcomes.

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Henry Waddilove: Novus Business Connections

Henry is the Managing Director at Novus Business Connections, bringing a wealth of experience in sales and business development. He has founded two companies, one in the art industry and another in men’s watches. Novus Business Connections specialises in high-level telemarketing, primarily appointment setting, and works with top UK accountants, global insurance firms, software providers, and wealth management companies. The company is known for its integrity, transparency, and expertise in generating clear business opportunities. Outside of work, Henry enjoys running and is currently training for a 100k event.

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Jenna Cotton: Woodford Heating & Energy

Jenna is an experienced administrator with a demonstrated history of working in the construction industry for five years. Skilled in a range of office based duties in various departments. Studies include GCSE and A Levels focused in Business/Managerial Economics/IT at West Hatch High School. She recently completed a Level 5 Business Management HND at Brighton School of Business Management. Jenna is also experienced and skilled in coaching the younger generation at Aquarox Swim School for over seven years.

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Jeremy Cuthbert: Wilson Partners

Jeremy is a creative and entrepreneurial brand and marketing specialist with over thirty years of experience in business. Since 2008, he has supported Wilson Partners with their marketing, brand and business development, and joined the team in September 2023 as Head of Brand, Marketing and BD. Wilson Partners is one of the best employers and fastest growing accountancy firms in the UK with ambitions to reach the top 25 within the next three years.  Jeremy has a long-held passion for SMEs and enjoys working alongside entrepreneurs who inspire and excite him.

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Jonathan Elliott: Epro

Jonathan is an accomplished MD with extensive leadership experience across multiple industry sectors. He is a highly energised and driven leader who thrives on challenge and has a passion for Healthcare Tech and helping NHS clients be productive and deliver better patient care. He has significant experience leading large teams on a journey of change and business turnaround. Jonathan has strong commercial skills and business acumen, together with a passion for marketing and business development. He is a proven people manager who excels at delivering above and beyond expectations whilst equally encouraging people to be the best they can be.

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Julia Walker: CyberQ Group

Julia is currently Head of Marketing at CyberQ group. She is a proactive professional with a proven track record in digital marketing, events, and communications. Julia specialises in PPC, SEO, lead generation, content marketing and syndication, enabling her to drive effective marketing initiatives. With a results-oriented mindset, she has consistently delivered successful digital campaigns and is committed to staying current with industry trends and leveraging her diverse skill set. Julia’s approach is characterised by creativity, initiative and a strong focus on performance-driven outcomes.

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Kate Leech: Effectech

Kate has had a variety of roles including customer service, management and marketing. She has an MBA in Business Management. Kate has been working at EffecTech as Marketing Manager since 2015. EffecTech is a global leading provider of accredited calibration and testing services to the oil, gas and power industries.

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Katie Eades: Oceanwise

Katie joined OceanWise in early 2018 and is responsible for ensuring the development and delivery of OceanWise’s Marketing strategy and Marketing portfolio. Katie has a degree in Marketing and a wide variety of experience spanning Marketing and Sales and Key Account Management. She has worked in a number of industries including Government, the Wine industry and Bathrooms. Katie is well travelled and spent 5 years after her degree working and exploring throughout Europe, Asia and the South Pacific. Katie has two sons with whom she shares a passion for all things out doors. She is a keen skier, outdoor swimmer and walker and loves spending time with friends and family.

Keeret Eden: The Rooflight Co.

Keeret is the Innovation Manager at the Rooflight Company, having worked there for over 6 years. She initially joined the bespoke design team, then transitioned to Project Manager before focusing on customer insights to influence product development. Recently, Keeret took on marketing activities, managing content production, branding, and messaging. She has enjoyed facilitating leadership sessions on customer insights and now serves as the manager representative on the Board of Trustees for their Employee Owned business. Always eager to learn and share knowledge, Keeret is passionate about personal and professional development.

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Matt Thompson: Roxburghe Estates

Matt is passionate about history and heritage, ensuring a five-star, award-winning visitor experience while developing an engaged and dedicated team. With a particular focus on England in the later Middle Ages, he has a deep interest in classics and archaeology. After moving to the Borders in 2014, Matt joined Roxburghe Estates as a Seasonal Castle Guide, later being promoted to Operations Manager in 2021. He enjoys exploring new places with his wife Kirsty, visiting historical attractions, reading, drinking whisky, and antique shopping.

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Rohit Thakral: Target Integration

Rohit is an Entrepreneur & Business Automation Consultant experienced in working for businesses from Manufacturing to Finance and from Retail to Distribution. He has been running Target Integration since 2008 and has been successful in converting it to a mid-size CRM spread in 4 countries. Rohit has experience in managing large CRM and ERP Implementation projects & Software Development projects. At Target Integration, he has successfully delivered a number of projects to clients from around the world (literally from Japan to West Coast in the US) and has been consulting their CRM & ERP implementations on a regular basis. Rohit has delivered a number of training courses on various business & software-related topics and has lectured as a guest lecturer for Dublin Business School & Technological University Dublin.

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Steve Noakes: Pioneer Safety Group (Pyroban)

Steve has dedicated much of his career to industrial safety solutions, primarily at Pyroban. After earning a degree in Mechanical Engineering, he began his managerial career as Engineering Manager at Pyroban in the 1990s, focusing on building team dynamics and improving operational efficiencies. Steve’s work led to an international role in China, followed by his return to the UK as Operations Director during Pyroban’s acquisition by Caterpillar Inc. He later became Managing Director, expanding the business and leading to the creation of the Pioneer Safety Group. As Managing Director of the Group, Steve continues to drive product development, operational efficiencies and a positive workplace culture.
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Vikas Agarwal: Manitou Group

Vikas is a Manufacturing and Operations Leader with 29 years of experience driving efficiency and innovation across manufacturing operations, including greenfield and brownfield projects. He is skilled in new product introductions, seamlessly integrating new products into production lines while optimising processes and ensuring cost-effectiveness. Vikas has a strong focus on leadership and people management, fostering positive industrial relations and building high-performing teams. He has implemented Lean manufacturing and Total Quality Management principles to achieve continuous improvement. Vikas has recently completed various certifications and an MBA from IIMB and IIMK, continuously learning to stay ahead in his field.

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Gill Durkin: Performance Through People

Gill is an experienced Director of Business Development with a proven track record in the professional training and coaching industry. She is skilled in negotiation, coaching, customer relationship management, sales management and team building. Gill has a strong ability to foster client relationships and lead teams to achieve business goals. Her expertise lies in driving growth and developing strategies that deliver results. She is committed to continuous improvement and professional development in her field.

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