Mark Sears
Grow a brand that matters by creating positive change
POSTPONED – DATE/TIME TBC
Differentiating yourself in today’s crowded yet uncertain market requires you to unlearn many of the ways you have been taught to grow your brand. In order to thrive you now need to work harder than ever before to create trust with your audience and to connect in a deeper way. Your product, however good, is no longer enough.
Growing a brand that matters requires you to think beyond your logo. It invites you to define a purpose that is way bigger than profit alone and to be committed to become a force for positive change. It requires you to ask bigger questions of yourself and your organisation:
- Why do you do what you do?
- How can your brand contribute to solving deep-seated problems on its way to creating profit?
- How can you embody your values through everyday action?
If you can do this you have the opportunity to create a community, a tribe of loyal customers, who connect through shared values and an expectation that together you can affect positive change:
- Good for the change you are trying to make;
- Good for you and your organisation; and
- Good for your bottom line.
In this interactive workshop we will explore how you can draw from Nature’s 3.8 billion year old innovation lab to build a new operating system for your brand. Covering the themes of purpose, wellbeing, creativity and collaboration you will leave with fresh inspiration and encouragement to step out of the boardroom to lead in places where there are no maps to guide you.
Mark Sears
Mark is a serial disruptor who has worked at the cutting edge of purpose-led change for 20 years. As Global Head of Group Brand Strategy at the Virgin Group he co-authored the ‘Virgin Rising’ strategy that successfully guided and supported 200 Virgin businesses through the last global recession. More recently he brought together the biggest UK conservation organisations as The Wild Network to ‘rewild childhood’. Together they co-created the award winning documentary film Project Wild Thing which has been seen by a global audience in excess of 1.5 million.
He combines his expertise in purpose-led brand building with his experience leading collaborative change programmes and a unique perspective on leadership, change and creativity – inspired by nature. He works with courageous entrepreneurs and pioneering organisations as a speaker, mentor and facilitator.
Previously spoke for MD2MD:
- Leaderfest – 19th June 2013
Comments from members who attended:
- Very good content
- Encouraged free thinking. Passionate about change. Full of integrity.
- New insight in branding.
- Great! Really useful thoughts on innovation process.
- Passion fabulous, content very pertinent to me.
- This really got me thinking and challenged my current beliefs and methods.
- Enjoyed the views on what builds a brand. Great talk.
- Enjoyed it and good speaker.
- Excellent, inspiring and engaging.