Leading Sales and Management Training Coach, Mark is an experienced consultant and passionate sales and management educator. Mark has worked with and trained in a wide variety of sectors and his clients include both blue chip and household names (for example Barratt Homes, Autotrader, Mamas & Papas, Google, Nokia, G4S, Black & Decker, TES Globaland Hellmann Worldwide Logistics). As well as an avid presenter, motivator and conference speaker, Mark is also the author of the book “The Single Sales Principle and the 8 Myths of Selling”.
Sales follows a simple formula. No matter which way you look at it, it always comes back to a single, fundamental principle: the Single Sales Principle®, which states that ‘people buy when a compelling need is matched with a credible solution that offers perceived value’. Thisprogramme helps you to understand the reason why people buy, and exposes many sales myths. During Mark’s presentation he will analyse the perception of value and demonstrate why we should never lose deals on price.