When and where:
Wednesday 19th May 4:00pm-5:30pm (Online via Zoom – invitation only.)
Who doesn’t want a bargain? Price matters. But how much? We like to have nice things too. If price was the only factor, you would be driving around in the cheapest car, wearing the cheapest clothes and living in the cheapest house. The chances are, you’re not. You, like most others, probably spend your own and your business’s money based on your perception of value. At MD2MD, we are strong advocates of honesty and integrity in sales. We believe that our members share this view. But that doesn’t mean not selling your products below what they are worth. Your job as a successful business owner/CEO responsible for a team of employees is to ensure that you sell your products for their full value. Achieving a good price is not a black art. There are techniques that work. There is a formula for influencing perceived value.
In this highly entertaining and thought provoking workshop, #1 Amazon best selling author Mark Blackmore explains the psychology of value. Drawing from research from his award winning book and sales programme, The Single Sales Principle®, Mark will explain how people make buying decisions and why deals are won and lost on value, not price. He will help you understand how to deploy those techniques in your business.
Some of the key takeaways which you can implement in your own business:
Mark Blackmore is a sales guy, serial entrepreneur and #1 Amazon bestseller. He has helped salespeople, managers and businesses across the world to improve their performance and deliver greater customer value.
He is author of the award winning program and book, The Single Sales Principle and the 8 Myths of Selling, and the #1 Amazon Best Seller, Marketing Renegade.
Mark owns several businesses in the media, software and training sectors in both the UK and US,.