Liz is the Managing Director of Great Guns Marketing and is an expert in marketing strategy. Since launching Great Guns Marketing in 1998, the year she lost her eyesight, the business has grown 20% per annum and boasts an impressive portfolio of clients from all types and sizes of companies.
Liz is a passionate B2B marketing professional with a strong focus on driving sales by means of measurable marketing. She works with Sales and Marketing Directors to help them develop marketing led sales strategies. An experienced brand & proposition builder with a speciality in technology marketing to the masses, Liz firmly believes in integrated marketing but questions herself and her team every day on the ideal mix of traditional lead generation and the socially oriented inbound and content marketing techniques.
Great Guns Marketing boasts an outstanding set of business awards having been voted the best female led company in the UK by T Mobile and The Sunday Express, and winning the Customer Focus Award in the National Business Awards by demonstrating that it has the client at the heart of everything it does. Great Guns received accreditation by the Institute of Customer Service with its coveted ServiceMark. This is testament to the outstanding service provided by the team.
Liz herself has been honoured by Her Majesty The Queen who awarded her an MBE in the 2007 New Years Honours for services to business. In 2012 she was bestowed with an honorary doctorate by Staffordshire University for her business achievements and for inspiring others. Liz is also an accomplished author and her book ‘StartUp!’ provides invaluable help and advice to entrepreneurs everywhere. Published by Pearson Prentice Hall, StartUp! can be purchased in print or audio editions.
Liz is an amazingly inspirational speaker and is very much in demand to speak at events across the UK and overseas. Here are a selection of quotes from Liz’s various speaking events:-