Sales professionals are often described as Hunters (new sales) and Farmers (existing customer growth). Both are essential to an organization but it’s the Farmers that deliver customer lifetime value. When they properly plant, cultivate and grow those accounts, they’ll be able to harvest revenue and value for years to come. This workshop walks through the customer growth cycle including tracking health, spotting harvest opportunities, recognizing the locusts and weeds and how to get everyone in the company to tend the fields.
Having spent nearly 20 years in delivery and leadership of sales, marketing and product strategy, Julie Holmes helped to grow a host of international, multi-million-dollar enterprise tech companies. From startups to behemoths, she knows what works to identify, get, keep and grow the customers that will make a business successful. Julie is also an entrepreneur in her own right as a creator/co-founder of a tech gear startup that launched in the autumn of 2017.