Three PERSONAL reasons for engaging in Social Media

People who have talked to me on the subject will know that I am a cautious supporter of the use of Social Media Marketing in business. I DO believe that it is an important component of the marketing mix, but like all marketing, it has to be done properly with an allocated time investment for a purpose and the return on investment measured – perhaps apart from a little test and see activity.

I do though know that some have drifted into not doing it that way – they simply play with in their ‘spare’ time. Which I guess is fine as a hobby, isn’t the way I think it should be in business. So I wasn’t surprised when I read in an article by friend Graham Jones quoting research from Wildfire that one in ten businesses only do social media ‘because their competitors are and they feel they have to’.

What I really like about Graham’s article was though his own suggestion that there are three very good reasons for us as individuals participating in Social Media. Whilst I’m not sure they justify business investment, they seem to make sense as reasons for individual investment.

Here as usual are my extract for you of the key points: for the full rationale, read his article here.

1. Social media boosts your health

Research over several years has found that no matter what the condition, those people with a good social network and loads of friends tend to get better more quickly, are less likely to have less serious illness and also avoid depression.

2. Social media stops brain disease

For some time it has been known that having an active brain helps stave off conditions such as Alzheimer’s. New research suggests that when we stop thinking it actually causes energy changes within our brain that are associated with the development of neurological disease.

3. Social media will make the world better

As more and more people engage with social networks it appears they are connecting much more in the democratic process. Politicians and companies that do not serve their publics will get “outed” on social media.

If the only answer you can come up with for using social media is “because we have to” perhaps these three reasons will provide more validity for you.

Bob Bradley

Bob is a specialist in running high value added service businesses, having run five such businesses as General Manager, Managing Director or Chief Executive. His last employed role was as Chief Executive of a £16M, 200 person family owned business having previously been Chief Executive of an AIM listed company for which he raised £5M funding and which he grew from £4M to £12M in three years through two acquisitions and organic growth, and a corporate PLC subsidiary where he was Managing Director responsible for delivering £10M profit on £45M turnover through 450 staff.

Bob is now following a portfolio career providing entrepreneurial business leaders with mentoring and coaching around business leadership, business growth, merger integration and exit planning.

Core to his portfolio is MD2MD. Having experienced for himself the value of having a strong sounding board of fellow Managing Directors he founded MD2MD in 2004 to provide groups of business leaders with a confidential environment within which they can support and challenge each other to raise their game as leaders and by doing so improve the success of their organisation.

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