How Google thinks – A background for working on SEO

At a Managing Directors’ Group meeting once, we heard how one member had completely reengineered his business from direct mail to web and the role of Google Searches (SEO) in that.

Just by chance I have today come across “Challenges in running a commercial search engine” a presentation by a Google guy in 2004 in which he explains (at a high level of course) how Google works, why and how they are continually battling against ‘evil’ forces that try by artificial means to get the search engines to show sites that aren’t what you really want.  It confirms really what we were told at the MD2MD meeting – don’t try to trick Google; simply apply common sense and make your site valuable to a reader and Google will be able to separate you from the spam sites.

There’s a lot more in the paper than that and even today I found it a really interesting, relevant and useful, primarily as an insight into the way Google thinks.  You can find it by clicking the link above.  I particularly liked the way he summarised what Google does “Finding needles in a 20 TB haystack, 200M times per day”.   I wonder how big the haystack is now and how many times they search it now?  Does anyone know?

Bob Bradley

Bob is a specialist in running high value added service businesses, having run five such businesses as General Manager, Managing Director or Chief Executive. His last employed role was as Chief Executive of a £16M, 200 person family owned business having previously been Chief Executive of an AIM listed company for which he raised £5M funding and which he grew from £4M to £12M in three years through two acquisitions and organic growth, and a corporate PLC subsidiary where he was Managing Director responsible for delivering £10M profit on £45M turnover through 450 staff.

Bob is now following a portfolio career providing entrepreneurial business leaders with mentoring and coaching around business leadership, business growth, merger integration and exit planning.

Core to his portfolio is MD2MD. Having experienced for himself the value of having a strong sounding board of fellow Managing Directors he founded MD2MD in 2004 to provide groups of business leaders with a confidential environment within which they can support and challenge each other to raise their game as leaders and by doing so improve the success of their organisation.

More about Bob

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