Does your business live it’s values?

My good friend Ian Berry recently published an interesting blog on the growing importance (and value) of values in business.

In it he asks the rhetorical question.  Will banks ever regain their reputation? And in his view they will not. They are seen by most people as a necessary evil.  Ian goes on to argue that companies whose brands are what the worldwide CEO of Saatchi and Saatchi Kevin Roberts calls love marks, like Virgin, are entering the financial world in a big way. “Good for them” Ian says, pointing out that most of us are sick and tired of being worked over by bullies in banks.

Ian says that he prefers to buy products and services he perceives to be of high value and that are provided by people who live their values. And Ian suggests he is not alone. Values and value based businesses are on the rise.

He provides this quadrant and challenges us: “Where does your business sit in the following quadrant? “And suggests that if the majority of your customers/clients do not see you in the top right hand corner your business is in deep trouble.

Interesting food for thought I think.

Ian's full article

Bob Bradley

Bob is a specialist in running high value added service businesses, having run five such businesses as General Manager, Managing Director or Chief Executive. His last employed role was as Chief Executive of a £16M, 200 person family owned business having previously been Chief Executive of an AIM listed company for which he raised £5M funding and which he grew from £4M to £12M in three years through two acquisitions and organic growth, and a corporate PLC subsidiary where he was Managing Director responsible for delivering £10M profit on £45M turnover through 450 staff.

Bob is now following a portfolio career providing entrepreneurial business leaders with mentoring and coaching around business leadership, business growth, merger integration and exit planning.

Core to his portfolio is MD2MD. Having experienced for himself the value of having a strong sounding board of fellow Managing Directors he founded MD2MD in 2004 to provide groups of business leaders with a confidential environment within which they can support and challenge each other to raise their game as leaders and by doing so improve the success of their organisation.

More about Bob

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