Grant Leboff
Getting a Return on Investment from Digital Marketing
While a powerful case can be made for the importance of digital and social media, many companies are struggling with this channel.
- How can a business justify time and effort spent on digital and social media when it cannot see where the return on investment is coming?
- Without the correct metrics to measure and manage the effectiveness of digital and social media how can any spend be rationalised?
While businesses struggle with these questions, digital and social media is becoming too important for companies to ignore. It has become a major provider of information for a vast majority of the population. Whether it is current affairs, what TV shows are currently hot or looking for advice about new products and services, an increasing amount of individuals are relying on social platforms as a source of knowledge.
In this session, Grant Leboff unlocks the world of digital and social media. He explains exactly why companies need to be on digital. Leboff then goes on to provide businesses with the strategic thinking they need to employ in order to make digital and social media work effectively. Together with useful tactics, and an understanding of the different platforms available, business owners and managers will feel empowered in how they can utilise social media and get a return on investment for their organisations.
In this session we will explore:
- why digital and social media has become vital for every organisation
- the business rules that need to be utilised to make digital and social media work
- how to develop a ‘tone of voice’ online that will capture your target market’s imagination
- the metrics for how to measure digital and social media effectively
- the strategic thinking required in order to make digital and social media a powerful channel
- the different platforms companies should consider
- how to implement a digital and social media strategy
- the role of content in digital
- tactics to get noticed and not disappear with the other ‘noise’
- the role of your website
Digital Media is a topic that business owners and senior managers cannot ignore. This session will provide attendees with a good understanding of the requirements necessary in order to make effective use of this powerful channel
WHEN AND WHERE?
- Tuesday 3rd December 2019 – Oxford – South Central Group
- Thursday 5th December 2019 – Swindon – Upper Thames Valley Group
Grant Leboff
Grant Leboff is one of the U.K’s leading Sales and Marketing experts.
His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles.
‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.
Grant Leboff’s fifth book, ‘The Myths of Marketing’ will be published in January.
A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests.
Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world.
Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment.
He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world.
Leboff is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.
COMMENTS FROM MEMBERS ON THIS WORKSHOP:
Thought you’d be interested to know that Grant came and facilitated a day’s strategy workshop yesterday for myself and my management team. It was awesome and wonderful to see the team getting as much out of it as me. If it wasn’t for MD2MD, I wouldn’t be having these sorts of sessions and benefiting from the results. Thank You!
Grant really knew the topic of discussion, shown by giving relevant examples rather than generalisations.
He focused on his message and worked completely through the board of issues that were asked to be addressed.
It was overall a well-delivered presentation with good examples and clear takeaways.
He reminded participants the truth about still living in the past as far as marketing is concerned.
Grant’s session made me take a step back and think about the bigger picture.
He made me re-evaluate my marketing approach
He showed humorous, sharp and insightful ideas.
The whole topic was very helpful, strong and application-focused. The emphasis on why to use social media was very interesting.
He explained input and mechanism of social media platforms on Marketing and Strategy. He made me feel demystified why Facebook is important for business.
He defined the social sharing strategy further. Have a clear insight into marketing through social media.
Grant made the content relevant to the audience.
He reinforced and developed knowledge provided excellent ideas!
I liked the examples / methodology linking the theory into practical.
