Managing distribution through partners and succeeding as a channel partnerOnline | Wed. 19th August 2020 | 8:30am-10:00am
Stephen is not a professional speaker. He is a competent speaker and expert on what some industries call channel marketing, although others might refer to selling through partners meaning distributors and dealers. As such he works primarily with major corporate household name manufacturers. Which are not MD2MD members!
He has however agreed act as gamekeeper turned poacher and share his knowledge both of the way such organisations think and behave (or should) for the benefit of those on the receiving end of their strategies, as well as sharing insights for those members that do sell via reseller and distribution channels some best practice models from those large companies.
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