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X-ORIGINAL-URL:https://www.md2md.co.uk
X-WR-CALDESC:Events for MD2MD
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DTSTART;TZID=UTC:20261202T093000
DTEND;TZID=UTC:20261202T110000
DTSTAMP:20260802T200833
CREATED:20260622T112804Z
LAST-MODIFIED:20260702T123424Z
UID:10000032-1796203800-1796209200@www.md2md.co.uk
SUMMARY:Leadership challenge roundtable (Online)
DESCRIPTION:Hosted by MD2MD\, our Confidential Round Table discussions offer a safe space for Managing Directors\, CEOs and senior leaders to explore real business challenges\, share insights and gain fresh perspectives from peers who truly understand the realities of leadership. \nThis is not a sales event\, it’s peer-to-peer relationship building and leadership conversations among equals. \nWho should attend\nThis session is designed for: \n\nManaging Directors\, CEOs and business owners of an SME business turning over £1m+\nSME business leaders leading a team of more than ten people\nLeaders who value honest discussion\, accountability and continuous improvement\n\nWhy attend\n\nDiscuss real-world leadership challenges in a confidential environment\nGain valuable insight and advice from experienced peers\nExperience the MD2MD approach with practical\, honest and focused on growth\n\nOur members consistently say these sessions are among the most valuable conversations they have because they’re surrounded by people who get it. \nNon-members\nAttendance is by invitation and suitability\, to ensure every discussion delivers genuine value for all participants. If you are not a member but would like to experience an MD2MD meeting\, please email the team at events@md2md.co.uk for further information and to reserve your space. \nJoin a community of leaders committed to learning\, sharing and growing together. \nWith MD2MD – It’s no longer lonely at the top.
URL:https://www.md2md.co.uk/event/leadership-challenge-roundtable-online-dec-2026/
LOCATION:Zoom
CATEGORIES:Online leadership roundtable
ATTACH;FMTTYPE=image/png:https://www.md2md.co.uk/wp-content/uploads/2026/06/Roundtable-online-300x300-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20270118T183000
DTEND;TZID=UTC:20270118T210000
DTSTAMP:20260802T200833
CREATED:20260622T111737Z
LAST-MODIFIED:20260717T123418Z
UID:10000025-1800297000-1800306000@www.md2md.co.uk
SUMMARY:Social networking dinner
DESCRIPTION:Dine\, connect and recharge with the MD2MD community. \nOur informal dinners create the space for business leaders to connect outside of formal settings. No agendas\, no pressure – just good food\, great conversation and the chance to get to know fellow SME leaders on a personal level. \nBy starting with genuine connection\, we lay the foundations for relationships that go far beyond our events. When leaders get to know each other as people first\, trust builds naturally and that trust becomes the basis for more open\, honest and productive conversations. These connections continue well beyond the dinner table\, creating a supportive ecosystem that leaders can lean on. \nIf you are an ambitious business leader of an SME and you are interested in joining us for the full event including workshops and challenge roundtables\, please let us know through our interest form here or give the team a call on 01865 600800 or email on events@md2md.co.uk.
URL:https://www.md2md.co.uk/event/social-networking-dinner-oct-2026/
LOCATION:London
CATEGORIES:Social networking dinner
ATTACH;FMTTYPE=image/png:https://www.md2md.co.uk/wp-content/uploads/2026/06/Dinner-300x300-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20270119T090000
DTEND;TZID=UTC:20270119T121500
DTSTAMP:20260802T200833
CREATED:20260512T084600Z
LAST-MODIFIED:20260717T123659Z
UID:10000017-1800349200-1800360900@www.md2md.co.uk
SUMMARY:Optimising pricing to grow revenues
DESCRIPTION:Pricing is the most powerful\, yet underutilised lever for profit growth. Many businesses still rely on cost-plus approaches and underprice the true value they deliver. \nThis interactive workshop led by Rory and Lauren of Simon Kucher will equip business leaders with practical tools to improve pricing and monetisation decisions to help grow revenues. \n\nWhat will be covered?\nIn this session\, participants will: \n\nUnderstand why pricing is so important and the most effective profit lever\nLearn a framework to structure pricing decisions (what to sell\, how to charge\, how much to charge)\nIdentify where they may be leaving money on the table today\nLearn practical pricing psychology techniques (e.g. anchoring\, framing\, decoy effects) to influence customer decisions\nExplore proven approaches to increase prices and improve price discipline\nDefine a clear\, actionable pricing initiative to implement in their business\n\nThe session will be highly interactive\, with peer discussions and breakout exercises designed to apply concepts directly to each member’s business. \nSimon-Kucher is a global consultancy firm with over 2\,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for our clients. With over 38 years of experience in monetization topics of all kinds – Simon-Kucher are regarded as the world’s leading pricing and growth specialist. \nTopic Experts: \n \nRory Sweeney is a Partner based in Simon-Kucher’s London office. \nHe specialises in working with B2B software/SaaS\, information/data providers\, events\, and tech-enabled businesses\, with a particular focus on go-to-market and pricing topics. \nHe has 10 years of strategy consulting experience\, having led 60+ engagements for both corporate and private-equity backed companies\, delivering actionable recommendations to grow companies’ revenues \nHis expertise spans growth strategy formulation\, customer segmentation\, value proposition and positioning\, business model design and transformation\, packaging/bundling architecture\, pricing strategies\, sales incentives redesign\, and operating model redesign/implementation \nPrior to joining Simon-Kucher\, Rory worked in strategic pricing at RELX Group and was formerly a management consultant with Accenture. Rory holds a bachelor’s degree in business administration from the University of Bath. \nLinkedIn \n  \n  \n \nLauren Carter is an experienced Commercial Growth expert at Simon-Kucher with over a decade spent focused on strategy\, marketing and pricing\, supporting over 50+ clients across the globe. Leads much on Simon-Kucher’s client work in the Consumer Goods & Retail industry within the UK market supporting companies on commercial topics including go-to-market strategy\, brand strategy\, strategic pricing\, RGM\, price & promotional optimisation and trade term development. With a particular focus on the FMCG and fashion/apparel industries. Additionally\, considerable experience supporting Industries\, Construction\, Energy & Telco companies on customer segmentation\, value prop. development\, pricing & packaging optimisation\, customer base management\, loyalty schemes and sales optimisation. \nLinkedIn
URL:https://www.md2md.co.uk/event/optimising-pricing-workshop-january-2027/
LOCATION:London
CATEGORIES:In-person workshop
ATTACH;FMTTYPE=image/jpeg:https://www.md2md.co.uk/wp-content/uploads/2026/10/300-x300-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20270119T130000
DTEND;TZID=UTC:20270119T153000
DTSTAMP:20260802T200833
CREATED:20260622T111818Z
LAST-MODIFIED:20260717T123552Z
UID:10000026-1800363600-1800372600@www.md2md.co.uk
SUMMARY:Leadership challenge roundtable
DESCRIPTION:Hosted by MD2MD\, our Confidential Round Table discussions offer a safe space for Managing Directors\, CEOs and senior leaders to explore real business challenges\, share insights and gain fresh perspectives from peers who truly understand the realities of leadership. \nThis is not a sales event\, it’s peer-to-peer relationship building and leadership conversations among equals. \nWho should attend\nThis session is designed for: \n\nManaging Directors\, CEOs and business owners of an SME business turning over £1m+\nSME business leaders leading a team of more than ten people\nLeaders who value honest discussion\, accountability and continuous improvement\n\nWhy attend\n\nDiscuss real-world leadership challenges in a confidential environment\nGain valuable insight and advice from experienced peers\nExperience the MD2MD approach with practical\, honest and focused on growth\n\nOur members consistently say these sessions are among the most valuable conversations they have because they’re surrounded by people who get it. \nNon-members\nAttendance is by invitation and suitability\, to ensure every discussion delivers genuine value for all participants. If you are not a member but would like to experience an MD2MD meeting\, please email the team at events@md2md.co.uk for further information and to reserve your space. \nJoin a community of leaders committed to learning\, sharing and growing together. \nWith MD2MD – It’s no longer lonely at the top.
URL:https://www.md2md.co.uk/event/leadership-challenge-roundtable/
LOCATION:London
CATEGORIES:In-person leadership roundtable
ATTACH;FMTTYPE=image/png:https://www.md2md.co.uk/wp-content/uploads/2026/06/In-person-roundtable-300x300-1.png
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