How to use video messages to build trust from your staff, clients, customers and stakeholders — BBC style!Online | Wed. 19th April 2023 | 9.30am - 11.00am
Speaker led workshop online
John Young presents – We are all broadcasters now.
WHY WOULD YOU WANT TO DO THAT?
Any business leader knows that communication is crucial to business success — and they may now suspect that video communication is far more likely to have an impact in the mid-2020s than an unopened email, a deleted newsletter or an unread blog.
It may seem daunting, but …
A good video message on your website will instantly engage potential clients and customers;
A good video message on your intranet will help win trust of staff, and
A good video message on social media will build curiosity, empathy and warmth … and may even go viral!
So in this workshop, I’ll reveal some of the secrets that all BBC broadcasters know about communicating effectively, nimbly and
professionally … down a lens.
I’ll explain what every broadcast journalist learns — how much more powerful a video message is than a written message at creating an emotional connection.
• I’ll reveal how complicated and expensive recording video used to be — but how simple it has now become, and how with the smallest of budgets any individual or organisation can record video messages that look and sound far more professional than your competitors’.
• We’ll have some fun looking at examples of video messages: what works, what doesn’t … and discuss which approach might be right for you
• You’ll be given time to consider a video message of your own … and have a chance, if you’d like it, to deliver it down the lens then and there, for instant supportive feedback and peer review.
WHAT WILL PARTICIPANTS TAKE BACK TO THE OFFICE AT THE END OF THE DAY?
On paper, my Takeaway Toolkit, reminding them of the tips I’ve shared — and offering suggestions for where they could source the (minimal) kit I recommend.
In their heads, a new-found confidence that something they feared … might be a lot easier and more effective than they thought …
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