How to stand out in your market

location iconOnline | location icon Wed. 11th May 2022 | Time icon 4:00pm-5:30pm

Are you operating in a crowded marketplace?
Are your prospects and customers overwhelmed with choice?
Do you struggle to stand out and cut through all the noise?

This workshop will provide attendees with:

• The most important aspect in standing out – that is often overlooked
• An understanding of ‘market positioning’ and why it matters for your business
• A mechanism for making your offering more desirable in the mind of your customer

What will be covered?

USPs and Differentiation

⦁ How USPs are misunderstood and mostly irrelevant
⦁ Why differentiation might be the biggest lie in business
⦁ The most important aspect in standing out

Market Positioning

⦁ The psychology that makes market positioning so powerful
⦁ How to come up with your market position – the questions that need to be answered
⦁ The limits and power of market positioning

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This event is led by

Grant Leboff

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