How to stand out in your marketOnline | Wed. 11th May 2022 | 4:00pm-5:30pm
Are you operating in a crowded marketplace?
Are your prospects and customers overwhelmed with choice?
Do you struggle to stand out and cut through all the noise?
This workshop will provide attendees with:
• The most important aspect in standing out – that is often overlooked
• An understanding of ‘market positioning’ and why it matters for your business
• A mechanism for making your offering more desirable in the mind of your customer
What will be covered?
USPs and Differentiation
⦁ How USPs are misunderstood and mostly irrelevant
⦁ Why differentiation might be the biggest lie in business
⦁ The most important aspect in standing out
⦁ The psychology that makes market positioning so powerful
⦁ How to come up with your market position – the questions that need to be answered
⦁ The limits and power of market positioning
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