How to price your platypus
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You may have developed a new product or service and there’s just one thing left to do – price it. What number will you choose? You don’t want to look too cheap, nor do you want to price yourself out of the market ¦
If you’ve ever struggled with knowing what to charge, a common issue shared amongst managing directors, then it’s time to get to grips with the science and psychology of pricing. David will introduce you to a range of ideas on pricing decisions. You will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost
Takeaways
- How customers make decisions about pricing
- One simple thing that will increase your average order value
- How to differentiate your business from your competition, so your customers no longer compare prices
- An easy change to your price that costs nothing and improves your negotiating position
- Why you might want to call your product The Super 2400
- How a zero can boost your sales
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