How to price your platypus

location iconOnline | location icon Tue. 16th July 2024 | Time icon 9.30am-11.00am
location icon Speaker led workshop online

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You may have developed a new product or service and there’s just one thing left to do – price it. What number will you choose? You don’t want to look too cheap, nor do you want to price yourself out of the market…

If you’ve ever struggled with knowing what to charge, a common issue shared amongst managing directors, then it’s time to get to grips with the science and psychology of pricing. David will introduce you to a range of ideas on pricing decisions. You will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost


  • How customers make decisions about pricing
  • One simple thing that will increase your average order value
  • How to differentiate your business from your competition, so your customers no longer compare prices
  • An easy change to your price that costs nothing and improves your negotiating position
  • Why you might want to call your product The Super 2400
  • How a zero can boost your sales

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This event is led by

David Abbott

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