How to make your webinar or sales event so good nobody will want to click leave

location iconOnline | location icon Wed. 25th May 2022 | Time icon 09:30am-11:00am

In this 55 minute virtual workshop, John Young, a former BBC TV presenter and reporter, will reveal how TV news journalists use storytelling to convey complex information in a compelling way.  

What will be covered?

This is no theory based chat about concepts. There are no boring slides or flow charts. Instead:  

  • You’ll watch and discuss TV clips
  • John will reveal how journalists construct their news stories, so that they grab the attention and become a vehicle for complex data to be explained in a way that can be remembered and acted upon
  • You’ll have time to reflect on what your own business ‘stories’ might be, compare notes, and work out your own  storytelling strategy… that you could implement later that day


John will leave you with his Takeaway Toolkit… so your next webinar or sales event will leave your audience blown away by the fact that your people know how to communicate in their language.  

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This event is led by

John Young

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