Does Your Business Really Stand Out?

location iconOnline | location icon Wed. 9th April 2025 | Time icon 9:30am-11:00am

Upcoming events


Have you ever wondered why prospects buy from your competitors, instead of working with your business?

In this interactive online session, Chantal Cornelius will show you how to make your business really stand out from the crowd, so that you can outshine your competitors, win new clients and build lasting success.

Chantal has been helping other businesses to do this for nearly 25 years. She’ll share that experience with you on this session.

If you want to learn how to make your business truly stand out – without breaking the marketing and sales budget – then don’t miss this workshop.

In today’s competitive market, standing out is no longer optional – it’s essential. This one-hour, director-level workshop explores actionable strategies to ensure your organisation becomes the standout choice in your industry. By addressing marketing and sales from a strategic perspective, you’ll discover how to attract ideal prospects, convert them into loyal clients and foster long-term relationships that secure your competitive edge.

Why attend?

As a business leader, you’re constantly balancing the need to grow revenue with delivering value to clients. But are your current strategies truly helping you stand out? This one hour session will challenge you to think differently about how you promote your business. You’ ll leave with fresh insights and tools to make your organisation the preferred choice over competitors.

What will be covered?

1. Marketing Impact: How to stop wasting money on ineffective messaging and focus on marketing strategies that connect deeply with your preferred prospects, delivering a higher return on investment.

2. Understanding Buyer Psychology: Why traditional Unique Selling Points (USPs) no longer work and how to align your strategies with how clients make buying decisions – focusing on the emotions and experiences they seek.

3. Holistic Approach to Standing Out: How to apply differentiation strategies across your organisation, ensuring marketing and sales work seamlessly to set your business apart.

Takeaways

  1. A framework for creating marketing messages that resonate and convert.
  2. A deeper understanding of what motivates your clients to choose you over competitors.
  3. Practical tools and exercises to apply immediately to your business for lasting differentiation.

This interactive and practical workshop is a must-attend for MD2MD members who are ready to rise above the competition and position their organisations for sustained success.


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