Differentiated B2B sales conversations

location iconOnline | location icon Wed. 8th June 2022 | Time icon 9:30am-11:00am

Did you know that according to corporate buyers, 89% of sales conversations are considered a waste of time?! This is real world feedback that cannot be ignored. The fact is that in the critical moment when your salespeople need to be the most convincing, 9 out of 10 times they are not. We fix that!

How can we navigate change management in our customer’s environments if we don’t have the means to communicate effectively? How can we influence and shape a customer’s buying criteria if we cannot communicate persuasively? The answer is, we can’t.

The question you need to ask yourself is: “Do my salespeople have conversation intelligence – the ability to apply their IQ and EQ in the context of human interaction?”. It is likely, in most cases, that the answer is a resounding no – and the implications are more far-reaching than you may think.

In this workshop,  you will discover the neuroscience of persuasion and how you can use the principles of neuroscience to ensure your client conversations are relevant, and impactful.


  • Apply the neuroscience of persuasion
  • Deliver powerful and engaging conversations
  • Gain and hold customers attention
  • Differentiate yourself from your competitors
  • Secure more meetings with influential decision makers

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This event is led by

Shelley Walters

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