When and where?
Wednesday 9th June 4:00pm-5:30pm – Online via Zoom (Invite only)
You may have developed a new product or service and there’s just one thing left to do – price it. What number will you choose? You don’t want to look too cheap, nor do you want to price yourself out of the market…
If you’ve ever struggled with knowing what to charge, a common issue shared amongst managing directors, then it’s time to get to grips with the science and psychology of pricing. David will introduce you to a range of ideas on pricing decisions, and you will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost.
What you will learn:
David is an international speaker, helping audiences to discover simple ways to improve their pricing. After studying Engineering, Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He applies psychology research into consumer behaviour to business and marketing and illustrates everything with real examples of marketing in action.