When and where?
Wednesday 3rd November 2021 9:30am-11:00am- Online via Zoom (Invite only)
In his last workshop, How to price your platypus, David covered the psychology behind how we make pricing decisions, and how when you understand that you can get a higher price for your product or service. But first, you need a price.
In this session, David will introduce members of MD2MD to:
David will run through the background to the tool. He’ll also show two examples of real clients that have gone through the process, used the tool and the difference it is making to their prices (and, indeed, what products/services they provide).
Then, we will collectively use the tool on a volunteer company so everyone can see how it is applied.
David is an international speaker, helping audiences to discover simple ways to improve their pricing. After studying Engineering, Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He applies psychology research into consumer behaviour to business and marketing and illustrates everything with real examples of marketing in action.