With lots of humour and audience interaction, Cliff will gently tease you into improving your pricing tactics. With such indispensable lessons as ‘The Fine Art of Kite Flying’ and ‘Pick a Victim’, you will go away with a smile on your face and simple techniques you can use everyday.
The workshop will cover the following:
Cliff’s career has taken him through some of the country’s leading branded suppliers to industry and consumers. Developing international sales and marketing strategy for EAC, Universal, Sellotape and Dunlop Hiflex has provided him with a wealth of knowledge and experience to draw upon.
Cliff left the position of Group Managing Director at Dunlop Hiflex in 2006 to establish Burgin Associates. Cliff now lectures to academic and business groups throughout the UK and advises companies as far afield as China and the USA on their pricing strategy.