Barnaby’s career first started at Lonsdales moving to a small agency in Clerkenwell from where he was headhunted to Ogilvy and Mather. After almost 6 years, he moved to creative hot shop Mellors Reay. When taken over by Grey, he moved again to join Dave Trott at his new agency WTCS. Again he was headhunted to become one of the youngest MD’s of a top 200 ad agency at 37. He bought the agency in 2001 from the founders and with it The Brand Bucket methodology.
The following 10 years were spent reformatting how marketing should be made to work for clients, resulting in the closure of the London office and moving to a internet enhanced collaborative service approach.