A ‘millennial’ who led social media activity for the Rugby World Cups and around the globe in five continents on the HSBC World Rugby Sevens Series and in so doing, re-invented the Rugby World Cup as a social and cultural phenomenon, no longer a ‘mere’ sports event.
Under Tom’s leadership the World Rugby following grew from no social presence to the largest rugby social accounts on all platforms (Facebook 4.4 million, Twitter 665,000, Instagram 450,000), and managed the most successful social sporting event in four languages – an event which received more than 375 million video views, and 300 million unique engaged users. Social campaigns include #RWC2015, #RWC2011, #WorldRugbyAwards, #RoadToRio, #GetIntoRugby, #KeepRugbyClean
– BA/Hons degree in Philosophy
– PG Diploma in Journalism, specialising in sport
– Currently founder of own company ‘Wired Social’ with clients including UEFA, Google and World Rugby
– Currently working on a social media strategy for rugby sevens and its debut in the Olympic Games in Rio