Born in1950, Kevin Morley studied Psychology at Surrey University, followed by an M.Sc. at the University of Aston and an M.B.A. at Aston University Business School.
Kevin Morley joined Ford UK in 1977 and then Austin Rover Group in 1986 as Marketing Director under Canadian Graham Day. In 1988 he was promoted to Sales & Marketing Director, then Commercial Director and finally in 1990, he became Managing Director of Rover Group Cars and a member of the Rover Group Board. Instrumental in turning Rover Group around and making it profitable for the first time in over a decade, by 1996 the company had a turnover of £3.2 billion and a staff of 1100.
Kevin became legendary during this period for describing the motor marketing as a “bunch of expensive lunch-bandits” and in 1992 left Rover to set up his own integrated marketing agency – breaking new ground in the advertising and marketing industry. He then grew KMM to become the 6th largest agency in Europe with over £200 million turnover and 100 staff in 7 countries before it was purchased by Interpublic in 1995.
Since then he has been a director of dfs Plc, Flying Flowers, Jacobs Holdings; and founding member of the Advisory Board of Jon Moulton’s Venture Capital company Alchemy Partners.
He is now Chairman of one PLC and a non-executive director of 2 other PLCs. He also owns 3 agencies in the field of marketing, a 5 star hotel in Barbados and has interests in a number of smaller companies in such diverse industries as telecommunications and cardboard production! He continues to work as a consultant on Marketing Issues and is invited to many speaking engagements worldwide.
Associated with many charities, he is Vice President of the British Dyslexia Association, and a Charter Member of the Duke of Edinburgh Award Scheme, the Chairman of the Parish Finance Committee, and the Chairman of the Cystic Fibrosis Trust Appeal Committee. He is also a Freeman of the City of London, and an Honorary Professor at Warwick University. Kevin has recently become Chairman of Remploy Automotive which was bought from the Government.
In March 2009, Morley appeared on Channel 4’s reality television show Secret Millionaire, where working as a volunteer among community projects in Haringey, North London, he donated £250,000.