Peers and ideas driving business performance

MD2MD is for Managing Directors in Oxfordshire, Berkshire, Wiltshire, Gloucestershire, Northamptonshire,  Buckinghamshire & Hampshire.

MD2MD

01865

600800

Date: Tuesday 13th May 2008

Venue: Swindon

Speaker: Cliff Burgin

Topic: Principles of Pricing Strategy

May 2008

…Did you know that some of your customers would be perfectly happy to pay higher prices?               ...Want to know which ones?

Cliff is one of the UK’s foremost thinkers in the field of pricing strategy. He has run sales and marketing for a number of leading international players in industry including EAC, Universal and Sellotape Industrial.  He left the position of Group Managing Director of Dunlop Hiflex, a €130m international manufacturing and distribution business, to establish Burgin Associates a uniquely focused consultancy specialising in pricing strategy and tactics.

Now a guest lecturer to the MBA course at Huddersfield University, Cliff’s lively approach to this technical subject is peppered with shocking case studies of how NOT to price your product or service.  As a consultant he has advised businesses in virtually every sector in the economy.

A very experienced CEO in his own right, Cliff has implemented the theories and processes he explains in businesses across Europe and understands the practicalities of making them work.