MD2MD, Woodlands, Freeland, Oxon. OX29 8HD   Tel: 01865 600 800    Email:  support(at)MD2MD.co.uk

An exclusive leadership development group

For Managing Directors and similar leaders

01865

600 800

Dates and Venues:

M40 group - Tuesday  22nd June -  Oxford         

M4 group - Wednesday  23rd June - Maidenhead

 

Speaker: Grant Leboff

 

Topic: What The Sex Pistols Can Teach You About Sales and Marketing

June 2010

Technological advances, combined with the customer's increase in choice and access to information, mean the old forms of sales and marketing are inappropriate for the world in which we now live. To be effective our approach has to change.  

 

This workshop equips members with tools and techniques that will enable them to:-

• Understand the shortcomings of the traditional marketing model and the principles with which it should be replaced.
• Enable both themselves and colleagues to produce sales and marketing messages that really work.
• Alter their colleagues' perspective of what they deliver to customers and how this creates new opportunities and revenue streams.
• Give their organisation a market position which becomes unassailable.
• Create the mechanisms for generating a steady sales pipeline into their business.

 

Grant Leboff

In order to address the massive changes that have rendered the traditional Sales and Marketing model obsolete, Grant Leboff formalised his own Sales and Marketing philosophy; Sales Therapy®.

 

A serial entrepreneur; Leboff is Principal of The Intelligent Sales Club Ltd. The company was established to help businesses meet the new Sales and Marketing challenge they face, in a world that is being revolutionised by the Web.

As well as sitting on the Advisory Council of The Global Marketing Network Leboff spends a significant amount of time giving talks on Sales and Marketing for a variety of business groups.

 

He is a regular contributor to many business magazines and newspapers, has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions. His first book, Sales Therapy®, made the top 10 Amazon bestseller list on publication and is one of the top selling books on Sales, in the UK. It is now available worldwide.

Comments from the members:

“Very thought provoking with practical tips”

“No PowerPoint! An engaging style”

“Really liked Grant’s pace & energy”

“Lots of examples giving real life validity, not just theory”

“Very interactive”