Pricing Strategy and Tactics

Cliff Burgin

The workshop will cover the following:

  • Why addressing price will make you more profit than pretty much anything else you could do
  • How behavioural psychology explains why most businesses habitually under-price
  • Some simple thinking tools to help members work out how much a customer is expecting to pay
  • What makes a product or service price sensitive… or more importantly price insensitive
  • How changing they way you price rather than the price itself can win market share
  • A simple technique for value based pricing
  • The group will use the thinking models and understanding gained in the first half of the workshop to address real life pricing issues suggested by members

When and Where?

Comments from the members on the workshop:

  • He gave me the courage of my convictions regarding increasing prices.
  • The early focus was good as it made me reflect on my business.
  • I found the advice on E-auction helpful.
  • Worked well with real world situations.